I knew there was something special about Fiji that moment I tasted its water. Not that it was more watery than other water I had had, but the fact that human beings found a way to monetize bringing water from around the world to sell for twice the price of the local water made me sure there was something going on there.

While its water is everywhere, Fiji itself is in the middle of nowhere–1,100 miles North East of New Zeland and it’s closest neighbors are Vanuatu and Tonga, themselves candidates in the annual middle of nowhere competition.

But there must be something in the water, because everyone has not just heard of Fiji but it has become one of the most popular places in the word for a romantic destination wedding. It seems the very same sort of couples sipping the water are the same ones slipping away to Fiji to be wed. Venture Fiji has caters trysting couples looking to have their destination wedding in Fiji. One of the perks of such a destination wedding is that your poor, annoying, whiskey-swilling friends likely won’t even be able to attend even if they find their passport.

But for your friends who do get there, Fiji activities and tours abound in the sort of tropical paradise atmosphere one would hope to find from the place where the “good water” comes from.

When a man loves a woman, he buys her the good water, and then flies her to Fiji so that they can be wed. From that moment on, it will be impossible to swill a bottle of Fijian fresh water without being taken back to the romantic getaway where the couple’s life together began.